{"id":3080,"date":"2022-02-10T21:25:40","date_gmt":"2022-02-10T13:25:40","guid":{"rendered":"http:\/\/18.142.139.248:80\/?p=3080"},"modified":"2022-02-23T11:35:12","modified_gmt":"2022-02-23T03:35:12","slug":"how-to-prepare-your-ecommerce-store-ready-for-next-peak-season","status":"publish","type":"post","link":"https:\/\/www.istoreisend.co.th\/th\/how-to-prepare-your-ecommerce-store-ready-for-next-peak-season\/","title":{"rendered":"How to Prepare Your Ecommerce Store Ready for Next Peak Season"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"3080\" class=\"elementor elementor-3080\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-18a34395 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"18a34395\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1cf2911\" data-id=\"1cf2911\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d5c1a0 elementor-widget elementor-widget-heading\" data-id=\"3d5c1a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h3 class=\"elementor-heading-title elementor-size-default\">Introduction \n<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3034b56 elementor-widget elementor-widget-text-editor\" data-id=\"3034b56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.21.0 - 08-05-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Whether you\u2019re a seasoned e-commerce shopper or business owner, you know that peak seasons such as the famous 11.11 and Christmas sales are booming periods for online shopping. If there\u2019s one thing we Malaysians should be proud of, is knowing that the Malaysian e-commerce market has grown by 10.6% in 2021 as one of the fastest growing regions in Southeast Asia thanks to our love towards online shopping (yay to us!) Now, since we Malaysians love online shopping so much, there\u2019s bound to be a few tricks up both the shoppers and sellers\u2019 sleeves to make this shopping season a success. While there are many guides for online shoppers available out there, here is a comprehensive list that is exclusively for you\u2014an e-commerce business owner to help prepare your e-commerce store ready for the next peak season!<\/p>\n<p>But before we jump right in, here is a compiled list of major holidays and sales seasons in Malaysia for the year 2022 where you can roll out sales and promotions for maximum engagement!<\/p>\n<ul>\n<li>Chinese New Year &#8211; 1 February 2022<\/li>\n<li>Hari Raya Aidilfitri \u2013 3 May 2022<\/li>\n<li>Deepavali \u2013 24 October 2022<\/li>\n<li>11.11 (Singles Day) &#8211; 11 November 2022<\/li>\n<li>Black Friday \u2013 25 November 2022<\/li>\n<li>12.12 \u2013 12 December 2022<\/li>\n<li>Christmas Day \u2013 25 December 2022<\/li>\n<\/ul>\n<p>As you might\u2019ve noticed, the last two months of the year are filled with great holiday and sales seasons perfect for hyping up sales for your e-commerce business. Take this opportunity to do that one last stretch for your business before rounding up the entire year. Now, done taking notes? Let\u2019s get right into it!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1667a2c elementor-widget elementor-widget-heading\" data-id=\"1667a2c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">1. Make Use of Past Data <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d22d1fe elementor-widget elementor-widget-text-editor\" data-id=\"d22d1fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is obvious, but sometimes the most common of things can be overlooked or not utilized properly. Remember that past data and analytics can help you forecast trends and analyze your business activity. For example, does your product sell better during Christmas or Black Friday? Did you face any stock-out issues during these peak sale seasons? While these are some potential questions you may ask yourself, here are some other areas you can look into when reviewing your past data<\/p>\n<ul>\n<li>Past year sales by region, country, and customer demographics<\/li>\n<li>Warehouse efficiency, e.g. most popular products and their inventory management levels during peak\/non-peak periods<\/li>\n<li>Interaction\/profile visits from PPC, SEO marketing activities<\/li>\n<li>KPIs of past promotions\/campaigns<\/li>\n<\/ul>\n<p>Analyzing your performance from past years can help determine emerging trends or weaknesses in your current business operations, so remember to do it from time to time!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e439a elementor-widget elementor-widget-heading\" data-id=\"35e439a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">2. Mobile Optimization <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e3eb23 elementor-widget elementor-widget-text-editor\" data-id=\"0e3eb23\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When you\u2019re so used to managing your e-commerce business online through dedicated workstations (computers, laptops, etc), it\u2019s easy to forget that mobile phones contribute to at least half of all website traffic in the world. With 87% of the population owning a smartphone, customers nowadays are also looking for meaningful mobile shopping experiences. If your website or e-commerce store does not display optimally during peak seasons, customers may be frustrated and bounce right off to your competitor sites. So, when designing or improving your website\/e-commerce platform, make sure the interface is mobile compatible and easy to navigate.<\/p>\n<p>If needed, you can also look into running a few website performance tests with tons of free tools online, so feel free to search away!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-116a685 elementor-widget elementor-widget-heading\" data-id=\"116a685\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">3. Create an engaging marketing strategy <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61dc327 elementor-widget elementor-widget-text-editor\" data-id=\"61dc327\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Promotions. Promotions. Promotions! Online shoppers are smart and nifty, and know that you only have a few seconds to catch your customer\u2019s attention before they\u2019re attracted to other flashy promotions on e-commerce platforms. While this may not apply to those of you selling from your own e-commerce websites, you still need to generate traffic and redirect it to your site. Now, this is where an effective and engaging marketing strategy comes in.<\/p>\n<p>Here, it is important to understand your audience in order to craft your perfect marketing strategy. By using the correct channels, relevant keywords, and eye-catching graphics\u2014we now have a campaign for success ready to be launched!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62e20c5 elementor-widget elementor-widget-heading\" data-id=\"62e20c5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">4. Improve Customer Service <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61a622c elementor-widget elementor-widget-text-editor\" data-id=\"61a622c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This is a no-brainer. You\u2019re bound to receive tons of inquiries from eager customers during peak seasons. So, make sure you have a dedicated team of customer service experts motivated and ready to type away! This is especially true for sales seasons like 11.11 and 12.12 where online shoppers tend to start their shopping spree when the clock strikes midnight. Remember that you want your customer service team to be well-informed with relevant information such as inventory levels (for popular products), ongoing sales and promotions, and expected delivery times to different regions. Because if customer queries are not answered in time, chances are your sales will flow towards your competitors instead. And surely, we don\u2019t want that to happen!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09b9261 elementor-widget elementor-widget-heading\" data-id=\"09b9261\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">5. Good Inventory Management <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85f5525 elementor-widget elementor-widget-text-editor\" data-id=\"85f5525\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Having enough inventory of your bestselling products certainly pays off when you see demands soar during peak seasons. If you haven\u2019t experienced it yet, take our word when we tell you to stock up on the right inventory at the right time. It\u2019ll be much better because you\u2019ll be saving so much hassle and time trying to source or pack your products if you ever run out of stock early on.<\/p>\n<p>One thing you can rely on is an inventory management system. Implementing this software for your e-commerce business allows you to not only track and forecast inventory levels but also offers seamless integration with leading e-commerce platforms where your customers are. Now, these technologies require some investment into it&#8230; which brings us to the next point!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19d937b elementor-widget elementor-widget-heading\" data-id=\"19d937b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">6. Partner up with a Fulfillment Service Provider <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f4c48f elementor-widget elementor-widget-text-editor\" data-id=\"3f4c48f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Has your business always been busy with in-house fulfillment? Do you often find yourself overwhelmed with the number of orders you\u2019re getting, especially during peak seasons? If you\u2019re getting frustrated (if you haven\u2019t, trust us when we say you will eventually) doing everything<\/p>\n<p>yourself, partnering up with a reliable fulfillment service provider will be the best cure for your headache. From inventory management to processing returns, you\u2019ll have so much more time to handle other business activities as these complicated tasks are processed by your partner. Their dedicated inventory management systems and warehouses are equipped with advanced technology perfectly suited for providing great e-commerce experiences all year round\u2014so why not just leverage on them instead?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0daac3d elementor-widget elementor-widget-heading\" data-id=\"0daac3d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">The Ultimate Prep <\/h4>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98f2a65 elementor-widget elementor-widget-text-editor\" data-id=\"98f2a65\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The ultimate way to prepare your e-commerce business for peak season success is to partner with a trusted fulfillment provider. With over a decade of experience in the fulfillment industry, we at iStore iSend can ensure that you are always ready to meet customer demands with a full-fledged e-commerce system powered by our leading ODIN technology and strategic warehouse locations across different regions. Let our team of professionals take care of all things logistics for you.<\/p>\n<p>Now, if you\u2019re still unsure of your e-commerce pathway to success, feel free to get in touch with us as we\u2019re happy to answer any questions you have!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction Whether you\u2019re a seasoned e-commerce shopper or business owner, you know that peak seasons such as the famous 11.11 and Christmas sales are booming periods for online shopping. If there\u2019s one thing we Malaysians should be proud of, is knowing that the Malaysian e-commerce market has grown by 10.6% in 2021 as one of&hellip;&nbsp;<a href=\"https:\/\/www.istoreisend.co.th\/th\/how-to-prepare-your-ecommerce-store-ready-for-next-peak-season\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">How to Prepare Your Ecommerce Store Ready for Next Peak Season<\/span><\/a><\/p>","protected":false},"author":7,"featured_media":7707,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1,15],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Prepare Your Ecommerce Store Ready for Next Peak Season - E-commerce Fulfillment - iStore iSend Thailand<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.istoreisend.co.th\/th\/how-to-prepare-your-ecommerce-store-ready-for-next-peak-season\/\" \/>\n<meta property=\"og:locale\" content=\"th_TH\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Prepare Your Ecommerce Store Ready for Next Peak Season - E-commerce Fulfillment - iStore iSend Thailand\" \/>\n<meta property=\"og:description\" content=\"Introduction Whether you\u2019re a seasoned e-commerce shopper or business owner, you know that peak seasons such as the famous 11.11 and Christmas sales are booming periods for online shopping. 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